Communicada started with the idea that many businesses and organizations needed someone with experience to help with specialized projects. Francine Magrisso Caplan, with over 20 years’ experience in the communications marketing and development fields, began Communicada with that idea. She has worked for nonprofit organizations as well as businesses that range from social services, the arts, technology, health and housing. Both as a staff member of organizations as well as a consultant, Francine's expertise has helped these organizations grow both internally and externally.

Ms. Caplan believes that the strong relationship between communications and development makes all the difference on how successful a nonprofit organization is and will be in the future. Her experience working on numerous projects has produced successful results in the branding of that organization and in the publications, web sites and non-print materials (videos, DVDs, PSAs) that were produced. Ms. Caplan is a strong advocate of a professional look for a nonprofit that conveys its mission and goals and is reflected in all their materials.